Anyone with email has probably run into an email marketing campaign at some point. Email marketing campaigns allow businesses the opportunity to get their word out to both existing and prospective clientele through the email medium. Read this article to learn how to design a good campaign.
To get your consumers excited when it comes to receiving emails, give them special discounts or promotions through the newsletters that you send. Using email marketing in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. Referral programs are helpful to increase your customer base.
Test out different subject lines with the A/B testing method. Choose an email and use two different subject lines to see what works better. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Keep your style and format the same for each email you send out. Make sure to be consistent with your colors and branding in your emails. Use easy-to-read fonts for text-based information. People will begin to recognize the emails that you send and look for them. You should always have a goal of becoming familiar to your customers, especially when you are using an email marketing campaign.
Make sure to get permission before emailing any client or customer. Most clients will simply look at them as spam and delete them right away. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.
Make sure your emails contain interesting content. As well as offering sale items, don’t forget to include useful information. Your subscribers should have access to exclusive content before everyone else. Include offers for your products or services. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.
Branding your business is essential, and should be incorporated in your marketing emails. For this reason, it is important to create a template that incorporates your logo, and consistent formatting throughout all your marketing materials. This will enable your customers to quickly recognize the source of the email.
It is important that you get adequate permission from the people you are going to send emails to. Disregarding this can not only cost you your current customers, but also any future customers who correspond with this one. You can also get blacklisted by certain ISP’s, which can create major problems for your campaign and your business.
Clearly posting an unsubscribe link is recommended. Don’t make it difficult to find. You want each of your users to feel like everything is their choice, and you are not forcing them into anything.
Provide an incentive with each email you send to your customers. They are far more likely to conduct business with you when you offer them a very appealing reason to do so. For example, you can offer free shipping on purchases over a certain minimum dollar amount for those who click on a certain link and place an order on your site.
Do not send any emails that use images to get critical information across. Many email clients don’t display images to help keep viruses and malware off their users’ computers. This could possibly make for ugly messages or ones that are unreadable if they rely too much on images. You should always present vital information in plain text, and make certain that all of your images utilize alt tags.
When you are going through the process of opting in, you should make it a point to get the names of your customers. This way, you could customize your recipient’s email by addressing them individually, making the email more personal. Also, the reader will be able to see your email amongst others.
Make each email message you send out for business purposes somewhat personal. You will get a much better response from your customers. Having the messages come from a prominent figure in your company, such as a CEO or President, will make a stronger impression on your customers.
Every email marketing campaign should include an unsubscribe option. Email messages do cost money, even if barely anything. Bad publicity and people seeing you as a hostile spammer can not only negatively influence your business, but may result in being blocked and blacklisted online.
Make decisions that will improve your reputation and ensure that your customers can trust you. Do not be cheap when it comes to email quality, be careful to target the right customers for your business, and stay away from any tactics that could be considered misleading. The character of your business is at stake, so you must always make sure you keep this in mind.
Most people today are familiar with marketing emails. By using simple email messages, companies have the ability to market to individuals. Using the suggestions in this article can benefit your email strategies.